Conference paper information

Effective Value Propositions for Engaging Consumers in Flexibility Services

V.K. Moreno, E.C. Ormeño-Mejía, I. Hernando-Gil, C. Valor

IV Congreso Redes Inteligentes, Madrid (Spain). 03-04 November 2025

Spanish layman's summary:

Comprender qué motiva a los consumidores a unirse a servicios de flexibilidad es clave para ampliar la respuesta a la demanda. Este estudio identifica propuestas de valor efectivas que fomentan una participación sostenida en programas energéticos flexibles.

English layman's summary:

Understanding what motivates consumers to join flexibility services is key to scaling demand response. This study identifies effective value propositions—economic, environmental, and caring—that can foster long-term engagement in flexible energy programs.

Keywords: flexibility services; value proposition; consumer engagement; demand response; aggregators; energy transition

Publication date: 03-Nov-2025.

Citation:
V.K. Moreno, E.C. Ormeño-Mejía, I. Hernando-Gil, C. Valor, "Effective Value Propositions for Engaging Consumers in Flexibility Services", presented at IV Congreso Redes Inteligentes, Madrid, Spain, 03-04 November 2025

Research topics:

Flexibility and demand response
New business models in the power sector
The consumer in green transitions: adoption, diffusion and social change

Research groups:

Instituto de Investigación Tecnológica (IIT)

ODS:

Goal 7: Affordable and clean energy
Goal 11: Sustainable cities and communities

IIT-25-333C_poster

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